Marketing the PSF

We need to create more and more stable streams of revenue for the PSF. This page is intended to collect ideas of how to achieve that.

Some of the following ideas can be bundled, even if they target different groups. In the first step, we'd need to identify possible activities. In the second step, we'd need to look into taking those ideas and turning them into an action plan.

Attracting sponsor members

With the sponsor memberships, we're targeting companies, not so much individuals, so the options have to be attractive for companies

• Improve the PSF presentation on the python.org website
• Giving the sponsors more visible feedback about where their money is being spent
• Creating a high quality printed magazine style report of what the PSF did in the past year, with interviews, foundation reports, presentation of funded projects, etc.
  • Sponsors could also get ads in such reports and we could distribute them at conferences.
• Direct mailing to attract sponsors on a broader scale

Working with fund raisers

We sometimes get larger donations from fund raisers. If possible, we should try to build closer relationships with these.

• Build closer relationships with fund raisers and other foundations.
• Demonstrate that the PSF can manage larger projects on behalf of the donors.

Attracting donors

Donations are most often being made by individuals, so the options have to be attractive for individual donors. Most of our donors currently spend between 50-200 USD per donation.

• Giving the donors more visible feedback about where their money is being spent

• Creating a web/PDF report of what the PSF did in the past year, with interviews, foundation reports, presentation of funded projects, etc. Examples: Mozilla 2010 report, GNOME Foundation reports.