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PSF Python Brochure
Contents
Members:
MarcAndreLemburg (lead)
- Armin Stroß-Radschinski (layout, design, production)
- Jan-Ulrich Haseke (text)
Introduction
The PSF marketing material project aims to design, produce and ship professional quality marketing material for Python.
The first goal is to create a Python brochure which show-cases Python's application spaces, how it helps users to achieve their tasks and what its benefits are in a professional and educational setting.
Summary
The project is led by Marc-André Lemburg who is in contact with the people behind the Plone brochure created by the German Zope User Group (DZUG): Jan Ulrich Hasecke and Armin Stroß-Radschinski.
We started working on the concept a few weeks after World Plone Day in April 2010 and had several meetings and conference calls to take the idea forward.
The project has been running for more than two years now, making slow, but steady progress. It's one of those projects that take time and lots of effort to get to the finishing line.
For more details, please see the brochure support site at:
Project Plan
We have finished the first phases:
- Concept
- Budget/production/sponsor/distributions plans
Support website (http://brochure.getpython.info/)
- Finding/editing/creating success stories and editorial content
- Layout
Distribution of the booklets and flyers at PyCon US and EuroPython conferences
- Marketing the brochure idea to the community at these conferences (in person and through contact scouts)
- Payment platform for ads, reference entries, subscriptions and educational sponsorships
- Creating preview booklets and flyers for the brochure
- Getting approvals from all content suppliers
- Creating a PDF preview of the complete brochure which can be sent out to sponsors
We're now in one of the last phases:
- Selling the various ads and sponsorship options to refinance the production and distribution costs
After have a break-even, we'll then proceed to the next phases:
- Printing of the brochure
- Distribution to conferences, user groups, universities, schools, etc.
- Refund the initial upfront investment back to the PSF
Sponsor Options
All options are listed on our sponsorship page, and you can also order them online:
Ads and Reference Entries
There are 8 half-page ads available in the brochure and we want to have 30-40 reference sponsor entries as well.
The reference sponsor entries are meant for companies providing Python services, have a fixed layout and provide a great value for money: the companies will not only be listed in 10.000+ copies of the brochure, but they will also each get a box of around 120 copies of the brochure.
Educational Sponsorship
In case you missed it in the last report: we have also added a new sponsor option: the educational sponsorship.
This works much like the subscription sponsorship where a company can order extra brochure copies at very reasonable prices. The difference is that companies can order extra copies for educational institutions of their choice or of the PSF's choice. The bill will be paid by the company and the boxes will go straight to the institution.
Help find Sponsors
If you know possible sponsors or are interested in sponsoring the brochure yourself, please check the available sponsorship plans we have available:
If you have questions, please ping me directly or write to brochure@getpython.info.
Help find Success Stories
Since we'll be continuing to work on the brochure project and also continue to collect success stories, we're always interested in getting in contact with people behind interesting projects and companies using Python to do great things.
If you know such people, please contact us and consider signing up as contact scout to provide on-site help at conferences or other events:
and, if you're interested in the project, please consider signing up to our newsletter:
Issues
The only issue at the moment is the slow progress in signing up reference entry sponsors.
We'd really like to finish the project and go to print.
Future plans
If the project goes well (and things look great at the moment), we'll follow up with a second edition of the brochure, Python flyers using material extracted from the brochure, translated versions of the brochure and also consider creating marketing material more targeted at specific user groups or application fields.
In the long run, we'd also like to take the idea of producing marketing material beyond printed material and develop booth setups, giveaways, CDs, etc. to support conference organizers and local user groups wishing to promote Python at their events.